This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages. Keeping this cookie enabled helps us to improve our website.
We use third-party marketing software Outfunnel in order to manage our marketing campaigns. Outfunnel uses localStorage as part of tracking, so we would have information on the effectiveness of various marketing activities. Outfunnel also tracks activity on the website. We embed a localStorage based tracking code on our website. When visitors come to the website, localStorage is placed in the web browser and the tracking code sends information to Outfunnel about that visitor’s web activity. Outfunnel also tracks opens of emails, clicks on any of the hyperlinks included, and other email activity. The following information is also gathered:
• Page visits
• Time of each page visit
• IP Address
• Referrer (Source, Medium)
• User ID
We use third party Meta Pixel to support and track marketing campaigns. The Meta Pixel receives these types of data:
Http Headers – Anything present in HTTP headers. HTTP Headers are a standard web protocol sent between any browser request and any server on the internet. HTTP Headers include IP addresses, information about the web browser, page location, document, referrer and person using the website.
Pixel-specific Data – Includes Pixel ID and the Facebook Cookie.
Button Click Data – Includes any buttons clicked by site visitors, the labels of those buttons and any pages visited as a result of the button clicks.
Optional Values – Developers and marketers can optionally choose to send additional information about the visit through conversion tracking. Example custom data events are conversion value, page type, and more.
Form Field Names – Includes website field names like ‘email’, ‘address’, ‘quantity’ for when you purchase a product or service. We don't capture field values unless you include them as part of Advanced Matching, or conversion tracking.
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